The AI² Forum at IBC 2026

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13 September 2026

The AI² Forum at IBC 2026

Two sessions. Two different jobs.

The SundAI Breakfast closes at 10:30. What follows is smaller, quieter, and harder to get into.

The AI² Forum runs from 10:45 to 12:00 on Sunday 13 September 2026, at the Van der Valk Hotel Amsterdam Zuidas. Both sessions are by invitation. They are not the same thing, and they are not for the same purpose.

AI² Enquire Interactive Live Demo

The platform, unscripted. Executives in the room ask their own questions — about a use case, a vendor, a technique, a market — and AI² Enquire answers live from the research corpus. Every answer carries its confidence rating. Where the evidence is thin, the platform says so on screen rather than filling the gap.

The point is not to prove the platform works. The point is to see what it does when nobody in the room controls the question.

AI Industry Executives’ Round Table

Twelve seats. By invitation.

This one is not a demonstration, and the platform is not the subject. The industry is. Where M&E companies are paying separately to answer the same AI questions. Where a shared evidence base would be worth more than another vendor deck. What a common view of AI in this industry should actually look like, and who has to build it.

Both sessions are by invitation. To request one, contact The Media League at FernandoA@themedialeague.com or ThierryF@themedialeague.com.